Posted: 17th February 2016
National Design Award for Whitstable Bay Collection
The Whitstable Bay Collection, from Shepherd Neame’s Faversham Steam Brewery, has won a national design award.
Britain’s oldest brewer teamed up with Tunbridge Wells firm JDO Brand & Design for the project, which has won a prestigious DBA Design Effectiveness Award. The trophy was presented in a ceremony at London’s Tobacco Dock on Thursday, February 11.
Brand manager Rachael Boswell said:
We asked JDO to retain the premium nature of the brand while moving it to a more contemporary positioning. The resulting design is clean and fresh and includes a modern sketch of an oyster dredger bringing vitality and craftsmanship to an already existing brand icon.
The colour palette is based on colours that you might expect to find on the British coast, with soft pale blues, sunshine orange and sage green contrasting with black typography to help distinguish the brand in a bar environment. The traditional script lettering has gone, and an asymmetric quirkiness and a polished metallic finish have been introduced bringing the brand firmly up to date.
Since the redesign, Whitstable Bay has seen a sharp rise in volume, with hundreds of new accounts including in foreign markets including China, Hong Kong, Mexico and Italy.
For more information on Whitstable Bay, visit the brand pages, or follow on Facebook. For more information on the awards, visit the DBA website.