SHEPHERD NEAME JOINED CITY CELEBRATIONS IN THIS YEAR’S LORD MAYOR’S SHOW

Independent family brewer and pub company Shepherd Neame took part in the Lord Mayor’s Show for the first time on Saturday (November 12).

Chief Executive Jonathan Neame currently holds the position of Master of the Worshipful Company of Brewers, and was therefore invited to join in the landmark event, organised by the City of London Corporation.

Combining carnival and state ceremony with military parade in a unique, vibrant spectacle that typically attracts half a million onlookers, the event raises money for The Lord Mayor’s Appeal, which this year is supporting the following charities: Samaritans, OnSide Youth Zones, DofE, Place2Be, OnSide Youth Zones and National Numeracy.

As a nod to its history as Britain’s oldest brewer, Shepherd Neame’s entry in the procession included a traditional dray pulled by two shire horses. This was followed in the parade by two of Shepherd Neame’s classic vehicles, the 1923 Austin 7 van and Triumph Spitfire, both of which are usually on show to the public during brewery tours. All the vehicles were decorated with hops, to represent the brewery’s unique location in the Garden of England. Chief Executive Jonathan Neame travelled on the dray with guests and dignitaries, and team members walked alongside the vehicles wearing branded Shepherd Neame clothing, carrying signage and flags.